політика, бізнес, народ

TikTok went on a counteroffensive Tuesday amid increasing Western pressure over cybersecurity and misinformation concerns, rolling out updated rules and standards for content as its CEO warned against a possible U.S. ban on the Chinese-owned video-sharing app. 

CEO Shou Zi Chew is scheduled to appear Thursday before U.S. congressional lawmakers, who will grill him about the company’s privacy and data-security practices and relationship with the Chinese government. 

Chew said in a TikTok video that the hearing “comes at a pivotal moment” for the company, after lawmakers introduced measures that would expand the Biden administration’s authority to enact a U.S. ban on the app, which the CEO said more than 150 million Americans use. 

“Some politicians have started talking about banning TikTok. Now, this could take TikTok away from all 150 million of you,” said Chew, who was dressed casually in jeans and a blue hoodie, with the dome of the U.S. Capitol in Washington in the background. 

“I’ll be testifying before Congress this week to share all that we’re doing to protect Americans using the app,” he said. 

The TikTok app has come under fire in the U.S., Europe and Asia-Pacific, where a growing number of governments have banned TikTok from devices used for official business over worries it poses risks to cybersecurity and data privacy or could be used to push pro-Beijing narratives and misinformation. 

So far, there is no evidence to suggest this has happened or that TikTok has turned over user data to the Chinese government, as some of its critics have argued it would do. 

Norway and the Netherlands on Tuesday warned that apps like TikTok should not be installed on phones issued to government employees, both citing security or intelligence agencies. 

There’s a “high risk” if TikTok or Telegram are installed on devices that have access to “internal digital infrastructure or services,” Norway’s Justice Ministry said without providing further details. 

TikTok also rolled out updated rules and standards for content and users in a reorganized set of community guidelines that include eight principles to guide content moderation decisions. 

“These principles are based on our commitment to uphold human rights and aligned with international legal frameworks,” said Julie de Bailliencourt, TikTok’s global head of product policy. 

She said TikTok strives to be fair, protect human dignity and balance freedom of expression with preventing harm. 

The guidelines, which take effect on April 21, were repackaged from TikTok’s existing rules with extra details and explanations. 

Among the more significant changes are additional details about its restrictions on deepfakes, also known as synthetic media, created by artificial intelligence technology. TikTok more clearly spells out its policy, saying all deepfakes or manipulated content that show realistic scenes must be labeled to indicate they’re fake or altered in some way. 

TikTok had previously banned deepfakes that mislead viewers about real-world events and cause harm. Its updated guidelines say deepfakes of private figures and young people are also not allowed. 

Deepfakes of public figures are OK in certain contexts, such as for artistic or educational content, but not for political or commercial endorsements. 
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Amazon plans to eliminate 9,000 more jobs in the next few weeks, CEO Andy Jassy said in a memo to staff Monday. 

The job cuts would mark the second largest round of layoffs in the company’s history, adding to the 18,000 employees the tech giant said it would lay off in January. The company’s workforce doubled during the pandemic, however, during a hiring surge across almost the entire tech sector. 

Tech companies have announced tens of thousands of job cuts this year. 

In the memo, Jassy said the second phase of the company’s annual planning process completed this month led to the additional job cuts. He said Amazon will still hire in some strategic areas. 

“Some may ask why we didn’t announce these role reductions with the ones we announced a couple months ago. The short answer is that not all of the teams were done with their analyses in the late fall; and rather than rush through these assessments without the appropriate diligence, we chose to share these decisions as we’ve made them, so people had the information as soon as possible,” Jassy said. 

The job cuts announced Monday will hit profitable areas for the company including its cloud computing unit AWS and its burgeoning advertising business. Twitch, the gaming platform Amazon owns, will also see some layoffs as well as Amazon’s PXT organizations, which handle human resources and other functions. 

Prior layoffs had also hit PXT, the company’s stores division, which encompasses its e-commerce business as well as the company’s brick-and-mortar stores such as Amazon Fresh and Amazon Go, and other departments such as the one that runs the virtual assistant Alexa. 

Earlier this month, the company said it would pause construction on its headquarters building in northern Virginia, though the first phase of that project will open this June with 8,000 employees. 

Like other tech companies, including Facebook parent Meta and Google parent Alphabet, Amazon ramped up hiring during the pandemic to meet the demand from homebound Americans that were increasingly making purchases online. 

Amazon’s workforce, in warehouses and offices, doubled to more than 1.6 million people in about two years. But demand slowed as the worst of the pandemic eased. The company began pausing or canceling its warehouse expansion plans last year. 

Amid growing anxiety over the potential for a recession, Amazon in the past few months shut down a subsidiary that’s been selling fabrics for nearly 30 years and shuttered its hybrid virtual, in-home care service Amazon Care among other cost-cutting moves. 

Jassy said Monday given the uncertain economy and the “uncertainty that exists in the near future,” the company has chosen to be more streamlined. 

He said the teams that will be impacted by the latest round of layoffs are not done making final decisions on which roles will be eliminated. The company plans to finalize those decisions by mid- to late April and notify those who will be laid off. 
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